Influencers via their posts on social networking sites like Facebook, Instagram, LinkedIn etc., engage a broad cross-section of prospective consumers. They have emerged as a reliable tool for modern day marketers to align their marketing activities with that of the influencers, ultimately aiding in brand conversion. Identifying the right Influencer with the right brand equity, one that matches with the aspirations of the brand, then, becomes a vital task. Pedal Group will take on the mantle of finding the appropriate influencer to align your marketing goals with.
Brand associations are the mental connections between a brand and people, places, things, and emotions. When a brand and another thought occur together in anyone’s mind, they neurologically connect and are more likely to be thought of together in the future. These associations may turn people to or away from your brand. Being mindful and strategic about them will build brand equity efficiently and our team is willing to be your trusted guide for such an endeavor.
Reputation management incorporates efforts and campaigns to bury negative reviews, information or search results and promote content that positively accentuates a desired image. Consumers are now the ones who sculpt a company’s reputation collectively by providing real-time feedback online. This shift to consumer-generated reviews, plus the ever-increasing level of transparency that’s expected of businesses today makes it essential to monitor and actively manage your company’s reputation on a minute-to-minute basis.