The world around us has ventured into digital spaces, mainly on the internet, accessed by personal computers, laptops, smartphones, digital displays etc. Pedal Group understands the needs of marketers and brand custodians to not only make their brands relevant in the digital space but also to communicate effectively to the Target Audience (TA) so as to leverage the unique reach offered by digital media to augment business viability and profitability.

Social Media Marketing

Social networking sites like Facebook, Instagram, Pinterest, LinkedIn etc. have gained tremendous traction in terms of the millions of users logging into them daily and at all times of the day. This offers excellent opportunities for marketers to impress on existing and prospective customers, the brand values and propositions via increased visibility that might considerably aid conversions. We at Pedal understand the intricacies of this process and what is required to build a positive image across all social media platforms.

YouTube Advertising

The audio-visual content reach of YouTube is unprecedented and growing by the day. Marketers nowadays perceive it as one of the most effective ways to engage and disseminate precious brand communication, as the majority of people today find it easy to access and consume information that brands offer as an integral component of their overall marketing strategy. The time to jump on to this bandwagon is ripe and Pedal Group possesses all the requisite resources to deliver a brand’s presence on YouTube.

Google Display Network (GDN)

While the Search Network can reach people when they're already searching for specific goods or services, the Google Display Network can help you capture someone's attention earlier in the buying cycle. You can put your ads in front of people before they start searching for what you offer, which can be key for your overall advertising strategy. You can also remind people of what they're interested in, as in the case of remarketing to people who've previously visited your site or app. Pedal Group will help in aligning your brand/institution with the Google Display team to ensure leveraging Google’s reach and showing your ads on any other website accessed within the geographical location of Nepal.

Google Pay Per Click (PPC)

It is absolutely paramount to identify keywords that are trending and then engage in keyword targeting to rapidly increase your website’s appearance when any consumer searches for relevant information with regard to your product or service offerings on Google. Along with trending generic keywords (which when targeted, may throw up irrelevant information that might confuse the consumer), we will help you identify keywords and then target accordingly, which shall help in easier discoverability of your brand online.

Retargeting

Approximately, only about 2% of shoppers to an online store convert on their first visit. Retargeting brings back the other 98%. Retargeting works by keeping track of people who visit your website and displaying your retargeting ads to them as they visit other sites online. It is an effective method of converting ‘window-shoppers’ on your site to actual buyers.

E-Mail Marketing

As part of a brand’s broader objective of hammering the minds of consumers in a marketplace, E-Mail Marketing has emerged as a potent weapon that allows marketers to send commercial messages to existing and prospective consumers. Our team at Pedal understands that most people tend to pay attention to messages in their e-mails and also the nuances of creating impactful messages that are bound to capture the imagination of the Target Audience (TA).

Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent written content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. The idea is to create compelling narratives that resonate with the reader and urges them in the direction of finding out more about the brand that could lead to conversion. We at Pedal, realize that it is absolutely the need of the hour and divert a lot of our energies towards delivering the same to our clients.

SEO (Search Engine Optimization)

Consumers are looking for all kinds of pertinent brand-related information via various search engines on the internet. SEO allows marketers to maximize the number of visitors to the brand’s/institution’s website by ensuring that the site appears high on the list of results returned by a search engine. The highly professional team at Pedal is adept at making this happen so that whenever a consumer poses a relevant search, your website gets a prominent appearance on the results offered by the search engine used in the process.

SEM (Search Engine Marketing)

SEM, is one of the most efficient methods to grow your business in an increasingly competitive business environment. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business. Our SEM experts at Pedal will deliver all it takes to help your brand/company gain the prominent exposure it rightly deserves.

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