LinkedIn is the largest professional network known, with more than 500 million users. Generally, LinkedIn is overlooked as a site for looking out for jobs or maintaining one’s own professional profile. LinkedIn can be more than that. LinkedIn has a special section for companies called company pages which can be used to establish business presence and its expertise in different areas. There is a huge opportunity to build relationships with potential customers, clients, partners and peers. LinkedIn pages also offer more enduring visibility and easier access to the content than LinkedIn personal profiles. Simple strategies can increase visibility of the brand and continuous engagement can build brand prominence and loyalty.
Following are a few simple but effective strategies to make a brand visible faster. With growing use of Social Media and increasing use of Facebook and Instagram, LinkedIn has also made several changes to make it more relevant and useful for professionals. According to LinkedIn, 40% of users check their profile regularly.
The completely filled company profile gives up to 2x more visitors than those with incomplete page profiles. Fill up the following fields properly in the profile:
- company description
- website URL
- company size
- company type
- call to action
Besides, emphasis should also be laid on writing the description with all major keywords associated with the brand. Three main hashtags can be set to help the brand discoverability. Companies can create up to 20 specialties for easy tracking and set specialized URL to represent the brand on LinkedIn.
It is important to ask the employees to fill their personal profiles with link to the company page to increase the search visibility inside as well as outside of the network (for instance, Google Search results).
Besides sharing links of the profile in email communications and other forms of external communications will also increase the brand visibility.
One should also emphasize on influencing the employees to share the company information and mention companies page in their communications.
LinkedIn Groups are places where like-minded people are talking on specific topics. Engaging with those topics and sharing own unique content will make the brand active and known among that group.
Every piece of information shared across the profile is important. People may discover a piece of information and if they find it interesting will visit the company profile. If the services and other information are relevant, they may turn into long term customers.
Some people argue that at least two contents for a week is enough but experts suggest that to keep engaging with followers companies should be posting on regular basis. The content strategy should include the following varieties of contents.
Utilizing the latest changes that LinkedIn has done and creating engaging content for better traffic can give companies a better recognition. Plan your strategy today!
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